I’m not sure there is one.
Some of the more well known graphics software companies are having their share prices affected so badly now. It will be interesting to see if companies like Adobe will still be here in five years time. Let alone my worry that Photoshop will be changed beyond recognition as more and more AI features are implemented to compete with AI engines out there that can already produce great images from a few keyboard commands.
As far as I can tell, if anyone is looking for a specific image for their advert / brand / company - they are generating them on one of the many AI engines now.
I am sure that many landscape photographers are steering this way as well. If anyone hasn’t won a photo competition from generating an image by AI, then it won’t be long. It’s going to become pervasive.
If there’s less of a demand for software by Adobe or other companies, then they will have to adapt and change very quickly. This is why their share price is affected at the moment. How to manage that change, and to what, is the big question. No one knows where the whole AI thing is going, and I think all we can guarantee is that it will change in ways that we hadn’t considered. I don’t think Tim Berners-Lee ever thought that the creation of the world wide web would have, as a side effect ‘reality distortion bubbles’ for instance. No one could have predicted it. So we have no way of knowing how the whole AI thing is going to morph and change, or how it is going to affect society, behavioural patterns and life in general.
As much as we may welcome Generative Fill, these AI features are really just the tip of the iceberg for me. I have always believed that humans take the path of least resistance, and relying more on software than actually spending time and effort learning something is often the easiest approach for many. Convenience always wins.
I’ve always enjoyed learning. I’ve always enjoyed putting the effort into whatever it is I get interested in. I have seldom looked for a quick fix because I learned many years ago that they don’t really exist. There are no shortcuts in life.
It is one of the reasons why I do not use Luminosity mask software. I prefer to build masks manually as I am of the very opinionated view that building masks manually allows me to learn more about the image I’m editing. For each time I finish editing an image, I feel as though I have been educated as to how the image hangs together. I have learned how the tones work throughout the image.
Because by working through an image manually, we gain experience in learning to “read” images. This is a skill that few talk about, but this is exactly what a traditional darkroom printer gains experience in: “reading the image”, so they know “what” to do to them. When we use automated tools we don’t gain experience. We don’t learn to “read the image”. Instead, we have delegated our decisions to automation, and are essentially editing blind. This is a dangerous area to be in, because we are at risk of fixing areas of the image that weren’t broken, because we’ve not learned to “read the image”.
I hope the future allows me to do manual editing of my images.
I hope I am given the option. And if not, that it is just a period we go through.
Predictions are off the table. As a friend has said to me several times “humans can never predict the future, all we are good at is creating the present”. We simply cannot predict where it is all going. But I do think that the path of least resistance is the one most folks take. Convenience always wins.
