I personally feel that a lot of what's on offer is pretty much derivative stuff. For those that are new to photography, then it's an obvious path because most of the magazines out there fit into the category of showing you how to work your camera, show photos of all the latest gear and also have some articles about some locations around the world, but for a long time I've felt that there's not really anything out there that shows a much more informed viewpoint of what contemporary photography has to offer in all the avenues from advertising, reportage to art. And one that also covers photographers that should be a staple to any photography-education.
I reckon at the moment here in the UK for instance, that most entry photographers know about people like Joe Cornish, Charlie Waite for instance, but know little about Eliott Erwitt, Camile Solyague, Bill Brandt, Edward Weston, to name a few of the top of my head. Some are historically vitally important to the development of photography while others are contemporary artists worth looking into because the offer something unique, something special.
I've just subscribed to AG-Magazine. It's a beautifully printed booklet that comes out each quarter and in each edition, gives you a glimpse into the work and practices of photographers from different areas of the industry. I'd highly recommend it.
Photography is not just about landscapes and the world doesn't end with Outdoor Photographer, Amateur Photographer, etc. There's a whole breadth of work out there to be discovered and this is a great magazine to get if you wish to find out more.