For those of you who aren't a member of my news letter, I've just released a new eBook - Lofoten - a photographer's approach. This is perhaps my most favourite writing project to date, because it has nothing to do with the technical side of making images, but instead, is about approach. It was great fun to write it because I had to relive the experience of being back on Lofoten and just how everything there - the people, the weather, the quality of light, and how I felt about being there - all came together and resulted in the final images you see within the eBook.

I think how we approach and deal with a subject is more important than knowing which f-stop to use, or what shutter speed to use. I believe that being more aware of our surroundings, and heightening our sense of awareness is vital if we are to improve in our photographic endeavours.

Anyway, that said, I'm sure that the sales of this title will be a lot smaller than the techy books, simply because of the demographic involved. Many people own cameras, but don't consider themselves artists, while proportionally, few artists own cameras.

Learning the technical helps, but it doesn't make us great photographers. If only learning the techy stuff was all we needed, then it would be great wouldn't it? Actually, no it wouldn't, because what makes photographers stand out, is the differences in how they see and how they respond to what they're experiencing.

You can get 'Lofoten - a photographer's approach' alongside a 1080p version of the related podcast here.