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Thursday, March 21, 2013

Creating a market for Photography

I was delighted this week to hear that Colin Homes has opened up a photographic print gallery shop in Dundas Street in the heart of Edinburgh’s city centre.

Epson Prints

I’m so pleased, because I wish there were more galleries out there for photographers to illustrate and sell their work.

My motivation is easy to understand, because if there were, the medium would be taken more seriously as a collectable form of art than it currently is. I’d like to do as much as I can to support Colin’s gallery, because just like photographic book shops, which I have a passion for, I feel all photographers should patronise their own field and help to support it and thus make it a viable market space.

So this leads me onto my main reason for this post….I’ve been wondering just how many photographers buy the work of other photographers? I’d hazard a guess that the answer is ‘not many’.

And yet, when we look at the number of people out there who take up photography and eventually wish to look for a place to exhibit their work, we will find that there are few places available for budding photographers to show their work in print form. The reason for this is simple: photographic prints do not sell for one reason or another – particularly here in the UK where there is almost no market for them. I could go into great depth as to why I believe they don’t sell and I’m sure that the comments to this post will go down that route. There are of course exceptions to this when we consider the big names such as Steve McCurry or Michael Kenna, but I’m really talking about the general photographic community that you and I are part of.

There are thousands if not more photographers who create beautiful work, yet have no means to sell it. Sure we have things like Flickr and it’s easy to make our own website and put up a web store in which to sell our work, but prints do not sell from websites because people need to see them in the flesh to appreciate what it is they are buying. Each time I have had an exhibition, despite reassuring buyers that everything on my site is up to the same quality as the prints they see at the exhibition, they always buy from what is on display at the exhibition, even if they prefer a particular image from my website.

In one way, photographers are more blessed these days because they have an outlet and many forums in which to illustrate their work. But the truth is that there is no market for photographic work. People do not buy prints.

I think the main issue for me is a lack of support for photography as an art form from within the photographic community itself. Many of us photographers have never bought another photographers work, because we’re far too interested in selling or promoting our own work. And therein lies the problem. If we were more willing to consider other photographers work and patronise it, we would be creating a market in which many photographers, including ourselves, could flourish. In a nutshell, if we wish our work to be patronised, we should patronise others work.

I’ve had a look around my home, and so far, I have two prints made by other photographers. One I bought from a ‘photo of the week’ winner on Photo.net many years ago titled ‘London Tourists‘ by David Malcolmson. I was so taken with the image that I contacted David and bought a print from him. It has pride of place in my sitting room and I still enjoy looking at it very much. There’s something extremely satisfying about owning a piece of work that I love. I’d like to own a Michael Kenna print at some point, and I’ve decided to ear mark his work for some time when I know I’m in a position to invest in his work.

I’ve decided that this year, if things are going well for myself, I’d like to start collecting some more work by photographers I admire. So far, I’ve only been able to afford to buy their work in book form, and I think this is a great start. The print reproduction quality in book form these days isn’t too far away from print quality (the exception for me being Ansel Adams work, which is stunningly beautiful in print form and a million miles away from the excellent reproductions in his books. Same applies to Fay Godwins work also – her prints are so beautiful and although the books are good, they pale into insignificance to her silver gelatin prints).

But books are a great way to patronise and endorse the work of a photographer you like, and perhaps this is the crux of the matter. As a photographer, I’m inspired by my heros, and I’ve bought just about everything that Steve McCurry or Michael Kenna have produced in book form. I get a great deal of inspiration and I learn a lot by studying their work too, but the learning is less important than the inspiration I’ve gained from enjoying their work. So often I feel, that it’s easy to become engrossed in the ‘how’ of photography, rather than just enjoying the work at hand.

I’m digressing here a little perhaps. Ultimately, if we wish to have a market space for our own work to be bought and endorsed, we should be opening up ourselves to buying other photographers work, be it in book form, or as prints. We should be supporting and encouraging our field of interest, and I can think of no other better way to do this than to buy other photographers work.

posted by Bruce Percy at 11:36 am  

Tuesday, June 12, 2012

Exhibition

I will be holding an exhibition of my Iceland images this October, in Edinburgh. This exhibition will run to coincide with the launch of my second book – “Iceland, a journal of nocturnes”.

Forthcoming Exhibition

I’ll post more about the firmer details as I find out more myself, but felt I should let you know about these dates as you may wish to keep them clear if youd like to come and see the set of prints in Edinburgh.

On the subject of doing exhibtitions, I would like to ask you if you have considered doing one? If you have done one, how did you feel about it? and what did you learn about yourself in the process?

My own experiences of holding exhibitions is that it is a very rewarding process in many ways. On the surface it may appear that most of what goes into putting an exhibition together is all about the choosing of images and getting them printed – possibly for the first time. But that’s only a tiny part of what an Exhibition is all about.

You learn a lot about yourself in the process. In my own case, for a long while I never felt ready to do an exhibition, until I discovered that it seemed to be a trait of my own personality to ‘never feel ready to do anything’. My photography has taught me to be ‘bold and brave’  and just go ahead and do it. I’ve had to overcome feelings that my work isn’t good enough, or that I didn’t have enough good images. I think these feelings are common and unfounded. They stem from a form of self-protection that tries to keep you in your comfort zone, but at the disadvantage of not letting you try things out and grow as a person.

It may feel rather daunting at first, but once you start to get things rolling, it takes on a life of its own, and you start to discover that there’s a sense of direction and focus to your work, and that you’re really looking forward to showing your work to others.

And that’s possibly the biggest satisfaction one can get from an exhibition of your own work. Friends and family, often unsuspecting that you had it in you, are surprised, supportive and it creates a bit of a buzz because you’re doing something out of the ordinary. You are also exposing yourself to others in a much more intimate way. A website is very easy to create and show your work on, but by holding an exhibition, you invite others to have a more personal dialog with your work and with yourself. So there is an element of putting yourself on the line and pushing through your own comfort zone.

I think that’s why exhibitions are so important for personal growth. We learn a lot about ourselves and what we’re capable of by setting up an display of our work. Just the simple fact that you do an exhibition can be a massive stone-turner for you – you’ve achieved something – put a thought into motion and that thought has become reality.

Over the past decade, I’ve had many of my ‘dreams’ turn real. Doing my first exhibition in 2002 showed me that if I have a thought – I can put it into practice and make things happen. This has given me a template with which to approach everything else I do in my photographic (and non photographic) life. I no longer think that dreams are dreams. They are the igniter for showing me the way forward with what I do.

Running an exibition is a very liberating experience. They bring friends and family together. You get to see the people around you support you. You get to know that people care about you. You also get a lot of confidence and a high from doing the entire thing.

So have you thought about setting up an exhibition of your work?

posted by Bruce Percy at 1:40 pm  

Tuesday, January 31, 2012

Sonja Grubenmann Exhibition

My good friend Sonja Grubenmann, will be holding her very first photographic exibition in Schlieren, Switzerland this February. There is a launch party on the first night.

Sonja started making images seriously a few years ago, mainly with digital SLR’s and I’ve seen her move from digital to film very quickly and stick with it. Doing the migration to film is not an easy path, and many fail because of the level of commitment involved. I’m really pleased to hear Sonja write to me recently and state ‘despite of the failure rate and the cost involved for film, developing and scanning – I can’t think of going back right now.’ Regardless of the medium chosen, Sonja is continuing with a medium she finds gives her the most pleasing results, despite the added efforts and failures incurred. That to me, is someone who is following their own eye and path of development.

This is the second time I’ve had the pleasure to mention an exhibition by a friend who started off as a workshop participant. I get to meet lots of people through my workshops, and I’ve met so many special people because of what I do – which is definitely one of the perks of the job :-)

Anyway, if you live in Switzerland, and not too far away – might be nice to pop in and say hello.

posted by Bruce Percy at 9:01 am  

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